At SLANG we have grate Experienced product planners. Product planning is a difficult term to define because it’s so broad and involves so many different aspects of a product manager’s job. In fact, it’s probably a much larger portion of your role as a PM than you realize.
Product planning involves all of the internally focused decisions, steps and tasks that will be necessary to develop a successful product. In other words, it involves everything you’ll need to do or decide that will affect the product itself. By contrast, go-to-market planning involves all of the external-facing steps, the things you’ll do to introduce and market your product to the public.
Here are a few examples of both product planning and go-to-market planning, to give you a better understanding of how we see both functions.